About Us

Welcome to dot. underwear!

dot. underwear started on a hot and sweaty New Years Day in New Zealand. Two mates, Scott and Tim had brought in the new year in style and were trying to cure the past evenings events with a swim at the beach. Making their way back to the car the discussion of chafing came up as they waddled up the beach... From that moment on, the idea of dot. was born. We wanted to create the comfiest, chafe free underwear ever! Many long nights, samples, testing and beers later we are here.

Our underwear is designed by your everyday Kiwi bloke, for the everyday Kiwi bloke. We are 'doing our thing' so you can get on with doing yours!